The solar industry is very competitive with thousands of players fighting for a share of the market. The growing increase in solar CRM software is an unmistakable proof of this.
But at the same time, we must admit that as the renewable energy sector it is also the most promising sector with great infrastructure continuously making room for new resources and output to the burgeoning demands.
It is also the most cost-intensive industry with the equipment being expensive and establishment requiring huge investments. Naturally, to stay afloat over the tides of competition a solar business irrevocably needs the push of continuous lead generation.
It can be done in a number of ways ranging from canvassing to solar lead management software.
While you can always create buzz and show your brand in the positive light just by making people create noise across the channels, how many of such buzz and noise really convert to business matters most.
This is why generating genuine and organic leads is so important for any solar business. There are certain businesses within the landscape of the solar industry who purposely exist for generating leads and selling them to other solar companies engaged in actual solar energy solutions.
They use advanced CRM software for solar businesses. While getting such leads from third parties can actually be costlier, by knowing the lead generation methods you can do it on your own and save cost.
Let us explain here some of the time-tested and tried methods of lead generation that will work for the solar industry. Remember, you can get a better result by simultaneously deploying all these methods or by prioritizing a few over others.
Here we explain 4 organic ways to generate leads for a solar company.
1. Canvassing door-to-door
This is probably the most basic and time-tested way to reach your prospects. While canvassing door to door and telling people about what you are offering to make a professionally trained people do the job. Prior experience in door to door campaign is mandatory. Often 80-20 rule of sells is best achieved through such campaigns.
Visiting 100 doors you are supposed to come with 20 prospects and from this 20 primary prospects only 4 persons (20%) will show genuine interest or will get converted into sales. So, more doors you reach with the campaign, it will funnel down to more sales. This is how it goes.
Tele-calling or cold calling to strangers in your target location is another effective way to generate leads.
You can hire either a professional call center to do the job for you or can manage it by yourself with onboard professional trainers and outbound call specialists.
Again, the higher number of calls is expected to funnel down to a decent number of actual sales.
3. Using a Solar Sales tool
One of the most effective ways to generate organic leads and convert business is to use a great solar sales tool.
A solar sales tool will help you identify prospects in your area and accordingly utilize web resources to find the exact name and address of these prospects.
Knowing the prospects who are most susceptible to use solar resources, is the most important step to generate leads and convert business.
4. Social Media Outreach
Local search of social media platforms these days helps many businesses get quick exposure to their customers.
Create a dedicated page for your solar business and publish contents featuring locally targeted keywords. Engage with your audience frequently and offer suggestions, help, and consultation to people through social media.